MORGAN CITY, La. — Chabill's Tire & Auto Service has named Elizabeth Gowland Barron to succeed her father, Charley Gowland, who is retiring as CEO of the Morgan City-based dealership 50 years after he helped found it.
Ms. Barron has worked at Chabill's for the last 26 years in a variety of positions, most recently as vice president of operations and sales. She will take over Jan. 1.
"I plan to continue the tradition of high quality customer service that has been established under my father's leadership," she said. "With the ongoing support of the Chabill's leadership team, we will continue to offer high quality products and superior technical services. We will also continue to look at expansion opportunities."
Mr. Gowland and Billy Parker founded Chabill's Tire in 1968 in an unorthodox series of events. Mr. Gowland, a book-keeper with no auto aftermarket experience at the time, had approached a BF Goodrich Tire sales rep and asked why there were no BFG dealers in Morgan City, Ms. Barron said.
BFG in return approached Mr. Gowland with an opportunity to become its dealer there. He, in turn, invited Mr. Parker, an auto technician, to come into business with him.
Messrs. Gowland and Parker combined their first names Charley and Billy to come up with the iconic "Chabill's" brand.