SEOUL, South Korea — Hankook Tire Co. Inc. is revamping its global corporate structure to enhance competitiveness, a process that will include efforts to accelerate the company's digital transformation.
The restructuring, due to take effect Jan. 1, will include the creation of an IT Strategy Department and a "Car Life Business" headquarters, Hankook said, along with a new regional sales office for the Asia-Pacific, Africa and Middle East region and new national sales companies in Austria, Indonesia, United Arab Emirates and Vietnam and new offices in Taipei, Taiwan, and Belgrade, Serbia.
The new IT Strategy Department, under the direction of CEO Hyunshick Cho, will oversee efforts to accelerate the company's digital transformation, Hankook said, including developing a group IT policy function.
Along the same lines, the firm's Production & Engineering Staff Office will establish a Future Technology Development Team tasked with coping with global digital trends and new technologies. The office also will strengthen its quality and research and development organization in order to cement collaboration among divisions.
The establishment of a Car Life Business headquarters, under the aegis of President and CEO Hyunbum Cho, will be tasked with securing new growth engines, strengthening the provision of automobile total services along with the sales of tires for passenger cars and truck buses.
In particular, it will evaluate potential synergies by expanding business areas in automotive maintenance, repair and related parts through import car dealer business.