FINDLAY, Ohio — American Tire Distributors (ATD) Inc.'s Hercules Tires business has extended its sponsorship of sprint car racer Greg Wilson and his Greg Wilson Racing (GWR) team with a multi-year sponsorship agreement.
Terms of the agreement, which call for Mr. Wilson to be an ambassador for the Hercules brand, were not disclosed.
The Hercules Tires strongman logo will be featured prominently on Mr. Wilson's No. 20 car, trailer and driver's merchandise, as well as on his racing suits and his crew's uniforms.
"Greg and his team have been a trusted part of the Hercules Tires family since 2012 both on and off the track," Nakia Medlin, director of marketing for Hercules, said.
"Our relationship with GWR will not only afford us increased brand exposure with race fans at tracks across the country, but Greg will also continue to be a brand ambassador for Hercules Tires by visiting tire shops and interacting with our dealer base and consumers to promote the brand at a grassroots level."
Mr. Wilson, who has won more than 100 sprint car features, said he's happy to continue his relationship with Hercules, calling the brand "a dependable partner, and I'm glad not only to continue the relationship, but also for it to become even more successful. I have some exciting changes planned for my team beginning in 2019, and I'm glad Hercules Tires will be along for the ride."
Mr. Wilson, who resides in Benton Ridge, Ohio, won the World of Outlaws Kevin Gobrecht Rookie of the Year Award in 2016 and is a two-time All-Star Circuit of Champions Sprint Car Points Champion.
Mr. Wilson has raced in the World of Outlaws, All-Star Circuit of Champions, U.S. Auto Club, NRA Sprint Invaders, Midwest Open Wheel Association, Interstate Racing Association and American Sprint Car Series.