LAS VEGAS — General Motors Co. showcased new GM Genuine Parts and ACDelco parts during AAPEX designed to give independent shops more incentive to choose factory-designed and engineered vehicle parts.
GM also announced a comprehensive loyalty program called "my GM Partner Perks" to help independent service centers, body shops and fleets grow their businesses by purchasing GM Genuine Parts and ACDelco, Chevrolet Performance, as well as Chevrolet, Buick, GMC and Cadillac, accessories.
"my GM Partner Perks is more than a loyalty program," said Jean Hoglund, director of marketing, GM customer care and aftersales. "We designed it to offer aftermarket repair shops benefits that drive profitability and productivity. It's simple and easy to earn rewards on General Motor's entire parts portfolio."
David Mestdagh, general director of global product development, GM customer care and aftersales, noted at AAPEX that GM is focusing on expanding parts sales to independent auto service shops, in addition to its new car dealerships.
"We want to make sure our customers have the products they need, when they need them to ensure safe and efficient repairs," Mr. Mestdagh said. "Since the beginning of 2017, we have added more than 14,000 parts across 10 different product lines to our aftermarket parts portfolio."
New product and expanded coverage releases include:
Professional Severe Duty Caliper-Pad-Rotor Brake Products designed for 2010-model and newer Chevrolet Silverado and GMC Sierra pickups. The rotors feature s-grooves to help improve gas outflow and increase pedal feel for braking, especially when towing.
Synthetic Blend SN Plus Motor Oils designed to help prevent low-speed pre-ignition in turbocharged engines, protect against high-temperature deposits and minimize friction and engine wear during cold weather starts. SN Plus does not replace dexos1, but complements existing motor oil product offerings, GM said.
Professional Hybrid and Beam Wiper Blades that fit 10.6 million GM vehicles with 11 part numbers and 23 million GM vehicles with seven part numbers, respectively.
Advantage Bearings expanding to all makes and models covering 781 applications dating back to 1942 model-year vehicles.
