HUNTERSVILLE, N.C. — Two longtime single-outlet Washington state tire dealerships have joined Tire Pros, the marketing group subsidiary of American Tire Distributors Inc. (ATD)
The Shop Tire Pros in Arlington and Factory Direct Tire Pros in Edmonds are the 19th and 20th Tire Pros locations in Washington. Tire Pros has around 725 locations in the U.S.
The shops are located north of Seattle, around 60 miles from each other.
"Factory Direct Tire Pros and The Shop Tire Pros are great operators," said Ron Sinclair, president of Tire Pros and senior vice president of retail strategy and partnerships for ATD.
"They know what it takes to deliver an outstanding customer experience and will be great additions to the Tire Pros team. We ... look forward to partnering with them to achieve their growth plans."
Nash and Nina Alibhai, co-owners of Factory Direct Tire Pros have been in the business since 1971. They said they plan to grow their business by leveraging the benefits of the Tire Pros program.
"Tire Pros will enable us to offer the best warranties, utilize innovative technology to reach consumers and leverage Tire Pros marketing capabilities to drive customer traffic — giving us a clear advantage over the competition," Mr. Alibhai said.
Ryan Berg, owner of The Shop Tire Pros, said he has been in the tire and automotive service business for nearly three decades.
"I've made taking care of my customers and our community the core of my business," Mr. Berg said. "That's why I've been working with ATD for years and why I decided to join the Tire Pros team. This partnership will give me the tools to connect with more consumers and retain them, which is how I'll continue to grow my business."
Tire Pros said it is the nation's largest network of independent and locally owned tire dealers.
As part of the Tire Pros program, the two new franchisees will be able to use the new suite of specialized tools and resources the franchise rolled out recently, under its "Hassle-Free, Guaranteed" brand marketing campaign. The multi-channel program is fully customizable for use in dealers' local markets, as well as in regional and national advertising spots.