LAS VEGAS — Momo Automotive Group has taken some of the smallest childhood treasures and turned them into large-as-life dreams come true.
In recognition of the 50th anniversary of Mattel's Hot Wheels brand, Momo has released a special edition steering wheel, designed in partnership with the toymaker. Available for limited time, the steering wheel, unveiled at the Specialty Equipement Market Association Show, sells for $399.95.
The steering wheel features a laser-etched Hot Wheels logo and is packaged in a special edition collector's box.
Throughout the SEMA Show, Momo offered Hot Wheels fans of all ages the chance to see some of their favorite Hot Wheels designs up close. At its outdoor booth space, Momo featured several custom-built vehicles inspired by some of legendary toy car designs.
And because it wouldn't be a Hot Wheels celebration without a race, Momo set up a toy-sized race track and offered SEMA attendees the chance to race toy cars against them against their friends.
"With MOMO recently celebrating its 50th Anniversary, we fully understand the importance of such a milestone," Henrique Cisneros, chairman of Momo parent company MW Co., said.
"We're incredibly proud to help such an iconic brand as Hot Wheels commemorate not only 50 years of history but 50 years of inspiring fans of all ages."