LAS VEGAS — Denso Products and Services Americas, Inc., an affiliate of automotive supplier Denso Corp., is launching a digital, print and social media advertising campaign – "With Denso, You're Ready."
Using the slogan, "Trust the parts in your car," the ads emphasize the OE quality and reliability of Denso auto parts that drivers count on when facing bad weather, poor roads and other unexpected hazard, the company said.
"Motorists can't control driving conditions, but they can control the quality of the parts they put in their vehicles," said Joseph Mejaly, senior vice president of operations, sales and marketing at Denso Products.
Some ads highlight the unpredictability of the weather while others speak to the inherent risks of driving, whether on streets, highways or off-road.
One ad features NHRA professional racers Angie and Matt Smith, who promote Denso spark plugs on the Pro Stock Motorcycle track. Denso is Angie Smith's lead sponsor and an associate sponsor of Matt Smith, her teammate and husband. The couple made appearances at the Denso booth during AAPEX.