LAS VEGAS — No matter where you choose to spend time at the SEMA Show, chances are that tires are going to be in the spotlight. Whether they are fitted to impressive custom vehicles, being burned at the drifting track or used to demonstrate some of the newest tire shop technology, tires are integral to the show.
Especially throughout the lower floor of the South Hall at the Las Vegas Convention Center there was plenty to see and learn throughout the three-day event.