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October 31, 2018 02:00 AM

Wheel Pros acquires suspension/lift-kit producer ReadyLIFT

Tire Business Staff
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    FOSANTA MONICA, Calif. — Aftermarket wheels and accessories supplier Wheel Pros has acquired ReadyLIFT Suspension Inc., a designer and distributor of suspension, lift, and leveling kits.

    Henderson, Nev.-based ReadyLIFT designs, manufactures and distributes suspension-leveling products and lift kits for light trucks, jeeps and sport utility vehicles. It also offers accessories through its AMI Styling brand and suspension kits through its RuggedLift brand.

    Financial terms were not disclosed.

    "Suspension, lift, and leveling kits are a natural extension of our existing product portfolio and we're excited to add a well-regarded brand known for its design and quality," according to Jody Groce and Randy White, co-founders and co-CEOs of Wheel Pros.

    "Our customers will benefit from having access to ReadyLift's best-in-class products through our leading distribution network. Consumers often buy a lift or leveling kit when they purchase their wheels, and now they will be able to receive these high quality products through Wheel Pros' same-day or next-day delivery."

    This is Wheel Pros' second acquisition since being acquired in April by private investment firm Clearlake Capital Group L.P.

    In June, Wheel Pros acquired Amcor Industries Inc., the designer and distributor of Gorilla-brand automotive aftermarket lug nuts and wheel locks.

    "With the backing of Clearlake, we've been able to execute on our strategy of driving growth both organically and inorganically," Messrs. Groce and White said.

    "With this strategic acquisition, Wheel Pros can now offer enhanced products to ReadyLIFT's existing customers, and can also introduce new customers to ReadyLIFT's high-quality products through Wheel Pros' global network of distribution centers," according to José E. Feliciano, co-founder and managing partner, and Colin Leonard, partner, at Clearlake.

    "We are excited to continue our support of Jody, Randy and the Wheel Pros management team as they expand their product offering and accelerate growth."

    Wheel Pros serves more than 10,000 retailers with a global network of 33 distribution centers spanning North America and Australia.

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