LAS VEGAS — MANN+HUMMEL Purolator Filters L.L.C. has partnered with Procter & Gamble to introduce PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness.
The cabin air filters will be available in November.
"One of the most recognizable consumer brands in North America, Febreze is known for cutting-edge odor elimination and we value partners that share our commitment to innovation," said Rodrigo Reyes, vice president of sales and marketing at MANN+HUMMEL.
"PurolatorBOSS Premium Cabin Air Filters feature advanced filtration that supports the mission of Febreze to bring freshness into everyday life, making our partnership a natural fit."
This filtration product provides the odor eliminating technology of Febreze with an antimicrobial layer that prevents mold, mildew and bacteria growth, the company said. The filter media blocks fine dust particles like dirt, brake dust, soot and allergens – all while optimizing critical air flow through the vehicle's HVAC system, allowing it to function properly.
"While cabin filters have experienced significant growth, the category still suffers from lack of awareness among consumers," said Tina Davis, senior marketing manager at MANN+HUMMEL. "Our strategic partnership with Febreze not only helps expand awareness of the category, it offers the powerful combination of broad name recognition and advanced filtration — differentiating it from other products on the market today."
For more information, visit pureoil.com.