The new firm will be headquartered in Kansas City and led by Henrique Cisneros, who was named chairman of the board.
Mr. Cisneros, a member of Cisneros Corp.'s investment committee responsible for development opportunities outside of Venezuela, oversaw that company's acquisition of Weld Racing in 2017 in a move to create a global portfolio of "storied high-performance brands" and product lines.
The creation of MW Co. establishes one of the largest portfolios of performance and motorsports brands in the industry, including: MOMO, Weld Racing, ADV.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore.
“Each of these brands has a strong history and carries a strong passion for driving and racing — and this will not change,” Mr. Cisneros said.
“Bringing them together under the MW Co. umbrella will only make them stronger. Our mission is to fuel the world's passion for driving, and the launch of MW Co. enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”
The company, which has three booths at the upcoming Specialty Equipment Market Association Show, will continue to operate facilities in Anaheim, Calif., Kansas City, Mo., and Milan, Italy.
MOMO Automotive, which branched into tires in 2012 and launched a tire program for North America in 2017, is planning to unveil a range of new all-season car, SUV and light truck tires at the SEMA Show.