Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
October 26, 2018 02:00 AM

Cisneros unites Weld, MOMO, etc. under MW Co. banner

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    KANSAS CITY, Mo. — Cisneros Corp. has brought its various automotive aftermarket holdings — including Weld Racing L.L.C. and MOMO Automotive Group — under a new corporate entity, MW Co.

    The new firm will be headquartered in Kansas City and led by Henrique Cisneros, who was named chairman of the board.

    Mr. Cisneros, a member of Cisneros Corp.'s investment committee responsible for development opportunities outside of Venezuela, oversaw that company's acquisition of Weld Racing in 2017 in a move to create a global portfolio of "storied high-performance brands" and product lines.

    The creation of MW Co. establishes one of the largest portfolios of performance and motorsports brands in the industry, including: MOMO, Weld Racing, ADV.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore.

    “Each of these brands has a strong history and carries a strong passion for driving and racing — and this will not change,” Mr. Cisneros said.

    “Bringing them together under the MW Co. umbrella will only make them stronger. Our mission is to fuel the world's passion for driving, and the launch of MW Co. enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”

    The company, which has three booths at the upcoming Specialty Equipment Market Association Show, will continue to operate facilities in Anaheim, Calif., Kansas City, Mo., and Milan, Italy.

    MOMO Automotive, which branched into tires in 2012 and launched a tire program for North America in 2017, is planning to unveil a range of new all-season car, SUV and light truck tires at the SEMA Show.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Goodyear adds two sizes to Workhorse lineup
    2
    Bridgestone to raise prices on consumer tires July 1
    3
    R2R law not needed in Canada, say auto makers, dealers
    4
    Tatneft selling Russian tire business to holding company
    5
    Hankook opens largest tire testing facility in Asia
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION