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October 24, 2018 02:00 AM

Forward Lift marks golden anniversary with new logo, marketing campaign

Tire Business Staff
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    MADISON, Ind. — Vehicle Service Group (VSG) is marking the 50th anniversary of its Forward Lift brand of light-duty and heavy-duty vehicle lifts with an updated logo as well as new product-focused advertising and social media campaigns.

    Forward Lift, established in 1968, markets lifts for independent repair shops, car dealers, body shops, national accounts, vehicle enthusiasts, hobbyists and heavy-duty truck maintenance facilities. Its products are available through local distributors and national parts suppliers.

    The current Forward line-up includes two-post, four-post, low/mid-rise, scissor, motorcycle and mobile column lifts.

    In addition to Forward, VSG manufactures several vehicle lift and collision repair brands, including Rotary, Chief, Direct-Lift, Hanmecson, Ravaglioli, Revolution, Elektron, Blitz, Nogra, Butler, Space and Sirio.

     

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