The commercial trucking industry is evolving.
Fleets want to be more efficient in business operations and seek solutions that not only impact the bottom line, but also enable them to operate sustainably.
As dealers, it's critical to have the products, technologies and services to meet these shifting needs. That's where retreads come into play.
Retreads offer dealers a proven solution for reliable, profitable and sustainable mobility that can help fleets lower the total cost of tire ownership. Dealers and tire manufacturers must be a strategic partner to fleets, outlining retreading's value proposition for a fleet's everyday business.
But before diving in on the advantages, it's important to acknowledge the challenges dealers and tire manufacturers are up against as they seek to educate fleets on the value of retreads.
With the influx of low-cost tires on the market, some fleets are making decisions based on short-term costs rather than the total lifetime value of a premium tire casing and retread combination.
Additionally, many fleets still hold a common misconception that retreads are of lesser quality than premium new tires.
That belief could not be further from the truth. It's time to build the business case for retreading, dispelling the myths and reinforcing the reliability, profitability and sustainability benefits for fleets.