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October 12, 2018 02:00 AM

Bridgestone earns ATMC honor for training program

Tire Business Staff
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    LEESBURG, Va. — Bridgestone Americas' Retail Operations is one of three automotive aftermarket companies singled out by the ASE Training Managers Council (ATMC) for its ATMC National Excellence in Training Awards, which will be presented in Las Vegas Oct. 31.

    The ATMC presents its National Excellence in Training Awards annually to spotlight "highly effective or innovative" training programs and to emphasize the importance of training to the success of the transportation industry.

    Bridgestone is being recognized for its "BSRO Tech Foundation Workshop," a program developed by BSRO and delivered by NAPA Autotech personnel, ATMC said.

    The workshop is an extensive onboarding and training program that provides newly hired technicians and service advisers with instruction on how to conduct retail service operations, with about 65 percent of the program consisting of hands-on learning.

    This program was submitted by Glenn Dahl, BSRO Manager – Technical Development.

    Bridgestone won an ATMC award in 2014 for a program it had developed jointly with Carquest Technical Institute "Logical Troubleshooting Process,

    The other winners are Motor Coach Industries — grand award prize — and Shell Oil Co.

    Motor Coach Industries came out on top for the second straight year with a program titled "MCI Academy ELECT 401."

    The 401 class is the fourth of a four-part training program on the electrical systems that exist in motor coaches. The MCI course of study provides training starting with the basics and progressing through advanced troubleshooting of the latest Multiplex system while incorporating all the best practices for development and delivery of training, ATMC said.

    Motor Coach's technical training manager, Scott Crawford, submitted the entry.

    Shell Oil won for its training program, "Shell Workshop Academy," submitted by Ken Barber, manager learning and development.

    This program covers all subject areas that a workshop (service center) needs to operate efficiently and profitably, ATMC said, including both soft skills and technical skills. It features an innovative combination of e-learning with on-the-job training.

    All submissions are judged by a panel of peers on how the program addresses critical components that comprise a well-structured training program. A mean average of all judges' scores is used to determine the winners.

    The award winners will be honored at the ATMC reception during Automotive Aftermarket Industry Week at the Venetian Hotel-Sands Expo Center, Casanova Rooms 604-605 on Oct. 31, starting a 5 p.m.

    The ATMC is a non-profit organization dedicated to the advancement of training and professional development within the transportation service industry. For more information about ATMC, visit atmc.org.

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