In addition, Radar Tires will support BCRF Oct. 11-20 during the Rebelle Rally, a women-only off-road navigation rally raid, covering 1,200 miles of mostly desert terrain in the U.S. and Mexico throughout eight days.
Radar is sponsoring San Francisco-based team "Not Lost" — Ann-Marie Harbour and Michelle Childs — and their 2013 stock Jeep Wrangler Unlimited Rubicon, which will be equipped with Radar Renegade MT tires in LT265/70R17. The team also will sport Radar Tires and BCRF apparel and hats in support of BCRF and the Breast Cancer Awareness month.
Omni United's Radar Tires brand has supported BCRF for seven years, and said that giving back to society is one of the company's key values. In 2011, Omni launched "Mobilizing Hope," a corporate alliance with BCRF that has included either donations for each Radar tire sold or one-off contributions.
Thus far, the campaign has raised and donated more than $1.15 million to BCRF's mission of preventing and curing breast cancer by advancing the research. According to Omini, the contribution has funded around 23,000 hours of research toward preventing and curing breast cancer.
Among the initiatives Omni United and Radar Tires have taken on include:
- Launching a limited-edition pink sidewall tire;
- Encouraging customers, tire distributors, dealers and retailers globally to support the "Mobilizing Hope" campaign by providing in-store displays, pink ribbons and other awareness materials to distribute;
- "Mobilizing Hope" campaign by providing them with in-store displays, pink ribbons and other awareness materials to distribute among customers;
- Displaying the logo of the BCRF on all Radar Tires motorsports team's racing cars and gear;
- Supporting BCRF in all international tire fairs and other events in which Omni United and Radar Tires participates;
- Launching awareness-related programs with Ms. Shadoff, especially during Breast Cancer Awareness month.
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Radar Tires are sold in more than 80 countries by 15,000 dealers.