LAS VEGAS — Nearly 5,000 Auto Value and Bumper to Bumper automotive professionals are expected to conduct an organized walk from the Mirage hotel to AAPEX 2018 at the Sands Expo in Las Vegas, Nov. 1.
The event is expected to temporarily shut down the busy Las Vegas Boulevard along the route starting at 8:30 a.m. (PDT). A marching band will lead the employees, including parts store operators, shop owners, technicians and service writers, wearing their corporate yellow shirts.
AAPEX (Automotive Aftermarket Parts Expo) will run Oct. 30-Nov. 1 in conjunction with the Specialty Equipment Market Association Show at the Las Vegas Convention Center.
Auto Value and Bumper to Bumper are part of the Aftermarket Auto Parts Alliance, a global distribution and marketing organization for parts and service for parts stores and certified service centers throughout North America, Mexico, Honduras, El Salvador, Europe and China.
The group's channel partners and program supporters will be identified by red balloons in their AAPEX booths.
"They'll talk business and talk shop, as well as meet with presidents, vice presidents and engineers while at AAPEX," said JC Washbish, director of marketing, Aftermarket Auto Parts Alliance. "They'll discuss products, service techniques and the future of the industry, giving them very beneficial information to take back and apply to their businesses."
The visit to AAPEX 2018 coincides with the Alliance's Aftermarket Jackpot Convention taking place Oct. 30-Nov. 3 at the Mirage. The convention will offer technical and business management seminars, as well as networking events and entertainment.