I get a kick out of one commercial that seems to play on Sirius XM satellite radio every time I get in my car.
The voice at the beginning of the bit delivers a warning: The following announcement contains repeated uses of the F-word.
That certainly piques a listener's attention.
The commercial then starts, promoting a free offer. Cue the F-word: The announcer repeatedly uses the word free.
I think about that as I write about Tire Business' upcoming conference and expo. Yes, it is free for everyone to attend. That's one of the cool parts.
But the other unique aspect of the event, the inaugural Tire Business Educates Live Online Conference & Expo set for Sept. 25-27, is that it is completely online. That means there's no travel and no expense involved — except for your valuable time.
But you do need to register to attend.
Registered attendees will have all-day access, with two educational sessions — the first at 12:30 p.m. EDT and the second at 2 p.m. Exhibitors will be available at their booths for online conversations and/or product information from 11 a.m. to 4 p.m. EDT daily.
Tire dealers and other industry personnel can pop in and out of the exhibit hall, networking lounge, the webinars and the podcasts as they please, and as time allows.
But you may want to listen to most, if not all, of the live webinars that we have lined up.
Marie Niewiroski, director of merchandising of motors parts and accessories at eBay Inc., the world's top online auction site, will conduct a session on online tire sales. Her webinar is titled, "5 Tips to Growing Your Online Tire Sales."
Every conference or industry event I attend, it seems as if dealers are talking about the same two issues: Retaining and attracting top talent, and health care.
There is a webinar that addresses each topic.