DIAMOND BAR, Calif. — Nexen Tire America Inc. has developed a mobile phone app designed to help users search for tires more effectively.
Available on the iTunes and Google Play app stores for both iPhone and Android devices, the Nexen Tire app highlights the features and benefits of Nexen's portfolio of passenger, SUV/light truck and winter tires.
The App covers tire specs including speed rating, warranty information and ratings for braking, comfort, fuel efficiency, handling and wear life, Nexen said.
Key features of the app include:
- Easy-to-use tire finder lets users search by vehicle or tire size;
- Interactive 360-degree photography;
- Access to product videos; and
- Links to Nexen Tire resources and social media channels.
"Shopping for tires is often confusing and intimidating, so we want to make the process as simple and streamlined as possible," Kyle Roberts, senior director of marketing at Nexen Tire America, said.
"The app also helps locate the nearest dealer, all from the convenience of a smartphone. We want to provide as much information as possible, in a visual, interactive manner without unnecessary and confusing tire jargon."
For more information, please contact [email protected]