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August 29, 2018 02:00 AM

Bridgestone to hike prices on Firestone ag tires in U.S., Canada

Tire Business Staff
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    NASHVILLE, Tenn. — Bridgestone Americas Inc. is planning to raise prices by up to 4 percent on "select" Firestone-brand agriculture tires sold in the U.S. and Canada, effective Oct. 1.

    Firestone said the price hikes are in response to rising material costs and "other market dynamics."

    Bridgestone did not specify what "select" means but said members of its Firestone ag sales and account teams are contacting customers to provide more details about the changes.

    The price increase is the second announced this month by a tire manufacturer. Goodyear said it intends to raise prices on "select consumer tire lines" in the U.S., most up to 3 percent, effective Sept. 1.

    Other tire makers that have raised prices this year include:

    • Superior Tire & Rubber Corp. — 6 to 12 percent;

    • Alliance Tire Americas Inc. — up to 6 percent;

    • Yokohama (OTR only) — as much as 6 percent; and

    • Trelleborg Wheel Systems S.p.A.(ag, industrial tires) — up to 10 percent in North America.
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