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August 20, 2018 02:00 AM

Yokohama offers Rallio social media tool for dealers

Tire Business Staff
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    The Rallio app allows distributors and dealers to receive approved content from Yokohama and syndicate it to their brands and locations.

    SANTA ANA, Calif. — Yokohama Tire Corp. is offering tire dealers a free app for the Rallio social-media dashboard, which is designed to help them publish and personalize Yokohama-created social-media content on all their communication channels.

    "The Rallio app, which is available now, is a simple dashboard that allows distributors and dealers to receive approved content from Yokohama (along with other content pieces from the Automotive Social Portal inside Rallio) and syndicate it automatically to their brands/locations or manually approve them before they are posted," Alan Holtschneider, Yokohama's director of marketing, said.

    "This eliminates the need for dealers to spend hours creating their own social media content. All they have to do is log into their dashboard, select the content they'd like to go out on their pages and either immediately post it or schedule the content out for a future date and time."

    Dealers will have access to free tire industry social media posts created by Yokohama, the Tire Industry Association and the Tire Dealers Association of Canada, according to Yokohama.

    The Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews from one spot, a convenience that is magnified when dealers have more than one location, Yokohama said.

    Dealers can access the tool by visiting rallio.com/yokohama and submitting their registration.

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