NASHVILLE, Tenn. — Bridgestone Americas Inc. has promoted Eric Higgs, vice president of marketing, commercial group, Bridgestone Americas Tire Operations (BATO), to president of truck, bus and retread tires, U.S. and Canada, BATO, effective Sept. 1.
He succeeds Joseph Saoud, who recently was promoted to president, BATO Latin America.
Steve Sutherland, executive director, sales, distribution and global accounts, Firestone Ag, will succeed Mr. Higgs as vice president of marketing, commercial group.
As president, Mr. Higgs will lead sales, distribution and integrated business planning for the commercial tire and retread business in North America. He also will oversee the development and delivery of new products, technologies and services for original equipment manufacturers, fleet customers and commercial tire dealers, the company said.
He joined Bridgestone in 2016 and has been instrumental in driving growth for the commercial truck, retread and off-the-road tire businesses through brand-building programs and customer-centric marketing initiatives, Bridgestone said.
Prior to joining Bridgestone, Mr. Higgs worked at Kimberly-Clark Corp., where he was general manager for the "hands & face" category. He also spent 18 years at Procter & Gamble in multiple marketing and manufacturing roles.