GREENVILLE, S.C. — As part of a campaign to reinvigorate the Uniroyal tire brand, Michelin North America Inc. has partnered with the World Wildlife Fund program that aims to double the number of tigers in the wild by 2022.
On behalf of its Uniroyal brand — and its Tiger Paw line of tires — Michelin said it has committed at least $150,000 annually to the World Wildlife Fund for the next five years and is inviting dealers and consumers to participate in the program as well.
During October, consumers who buy four passenger car or light truck Uniroyal tires at participating U.S. dealerships will be eligible for a $40 mail-in rebate and will receive a co-branded "Save the Tiger" kit, which includes a plush tiger toy, a car decal, a species card and a "save the tigers" reusable tote bag.
For every Uniroyal tire rebate redeemed during the promotional period, Michelin will donate $20 to the World Wildlife Fund's TX2 initiative. There is no set limit on the contributions.