NORCROSS, Ga. — Tire barcode label maker FineLine Technologies Inc. has acquired Traderplus Pty. Ltd., a Durban, South Africa-based service bureau provider of barcode tags and labels, expanding its reach to South Africa and China.
The purchase price was not disclosed.
Norcross-based FineLine, which offers 36-hour turnaround times for North American and European retailers, will now serve South Africa, Australia and China, as well as several European markets, with the acquisition of Traderplus.
FineLine's Chairman and CEO George Hoffman said the acquisition enhances the firm's product and service offering and "brings us closer to our goal of becoming the world's premier barcode and RFID tag and label service bureau."
Mr. Hoffman said FineLine's FASTtrak integrated online platform will be available to retailers in South Africa, Australia and China. According to FineLine, FASTtrak optimizes order placement, tracking and rapid turnaround and provides customers with visibility into PO details and analytics.