HOUSTON — Jiffy Lube International Inc. is teaming up with the Muscular Dystrophy Association (MDA) for a seventh straight year on the franchisor's Muscle Up! campaign, which encourages Jiffy Lube customers to support the MDA and its causes through incentives.
The campaign rewards customers who donate $3 or more during August to MDA at participating Jiffy Lube locations with a Muscle Up! savings book containing more than $100 in savings from Jiffy Lube and other national retailers, including Men's Wearhouse, Fuddruckers and Office Depot. There are more than 2,000 franchised Jiffy Lube service centers in North America.
Since launching Muscle Up! in 2012, the campaign has raised more than $5.5 million in support of research and MDA services and has sent more than 2,750 children to MDA Summer Camp, Jiffy Lube said.
"Jiffy Lube and its franchisees are passionate about giving back to the communities in which we live and operate, so we are enthusiastic to support MDA for the seventh consecutive year," Denny Reiner, director of marketing for Jiffy Lube, said.
"The Muscle Up! program is a natural fit for Jiffy Lube because it draws parallels between the body's muscular system and a vehicle's engine structure."
Karen Lewis Alexander, MDA executive vice president and chief philanthropy officer, said support from partners like Jiffy Lube "makes it possible to accelerate research to find urgently needed treatments and cures for muscle-debilitating diseases.
"In the past year, four new drugs have been approved by the FDA for the treatment of Duchenne muscular dystrophy, spinal muscular atrophy and amyotrophic lateral sclerosis (ALS). These are milestones that would not have been possible without the generosity of loyal Jiffy Lube franchisees, service center employees and customers. We are so grateful for our partnership."