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August 01, 2018 02:00 AM

Bridgestone hires Ben Johnson as marketing director for truck tires

Tire Business Staff
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    Johnson

    NASHVILLE, Tenn. — Bridgestone Americas Inc. has hired industry outsider Ben Johnson as director of marketing for the commercial truck bus radial tire business.

    In this role, Mr. Johnson will lead the marketing and channel strategy for Bridgestone-, Firestone- and Dayton-brand commercial truck tires in the U.S. and Canada.

    He succeeds Michelle Lane, who moved to the company's Firestone Building Products business earlier this year as executive director of marketing.

    "[Mr. Johnson] is a proven marketing strategist who has delivered great results for many leading brands at a global level," Eric Higgs, vice president of marketing, Commercial Group, U.S. & Canada, Bridgestone Americas Tire Operations, said.

    "He will play a key role in delivering the total value proposition of our products, technologies and services to fleet customers."

    Mr. Johnson previously worked at Kimberly-Clark Corp. for seven years in global brand marketing roles, most recently leading Kimberly-Clark's Family Sector in Italy, where he led a business transformation program to include organization design, channel development, brand communications and go-to-market strategy.

    Before Kimberly-Clark, Mr. Johnson worked with General Mills Inc. in varying developmental marketing roles. He also was an officer with the U.S. Navy, serving aboard surface ships.

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    • News
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      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • Mid-Year Report 2022
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
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    • Custom
      • SPONSORED CONTENT
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    • Resources
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      • SHOP FLOOR
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        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
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