NASHVILLE, Tenn. — Phil Pacsi, vice president, sports/events marketing and training for Bridgestone America Tire Operations (BATO), is retiring, triggering a series of leadership changes in the business' marketing organization.
Mr. Pacsi plans to retire Sept. 30 after 36 years with Bridgestone and Firestone Tire & Rubber Co., where he started his tire industry career as a development engineer, Bridgestone said.
Amber Holm, vice president, consumer brand marketing, U.S. and Canada for BATO since November 2015, will assume the redefined position of vice president, marketing, consumer and customer engagement, U.S. and Canada, BATO.
Jeffrey Lack, who joined Bridgestone in 2015 as vice president of marketing and merchandising for Bridgestone Retail Operations (BSRO), will become vice president, marketing, consumer tire, U.S. and Canada for BATO.
Dave Nientimp, who joined BSRO in 2016, will succeed Mr. Lack as vice president, marketing and merchandising, BSRO.
In her new role, Ms. Holm will lead engagement activities for the company's sports and entertainment partnership platforms, which include the National Football League, National Hockey League, Verizon IndyCar Series, PGA Tour, the company's Worldwide Olympic Partnership and country music. In addition, she will oversee dealer training and education for the consumer tire business.
Since joining Bridgestone in 2014, Ms. Holm has made many contributions to the consumer tire business, leading strategic brand-building programs that have produced record growth in brand awareness and consideration for the Bridgestone and Firestone tire brands, the company said.
Mr. Lack will lead strategic marketing efforts for the company's consumer tire business in North America and implement brand-building and digital engagement programs that drive traffic to customers' stores.