BIG BEAR, Calif. — N'Fera Club, Nexen Tire America Inc.'s outdoor enthusiast and lifestyle program, has adopted 13 off-roading trails in Big Bear and pledged to help maintain the trails and promote safety throughout the San Bernadino National Forest.
Each year, Adopt-A-Trail volunteers provide 25,000 hours of service, including helping to monitor for illegal activities and dangerous open fires. Prominent trails adopted by Nexen include Gold Mountain Jeep Trail, Rattlesnake Canyon, Clarks Grade and Tunnel II Ridge.
"There is not enough annual budget for the U.S Forest Service to maintain these forest routes," says Paul Jho, motorsports senior manager at Nexen Tire America. "We feel it's necessary to support the diverse collection of groups, clubs and organizations that help maintain these forest roads and trails for continued public access to the backcountry."
Nexen recently hosted dealers and media members for a two-day off-road adventure through Big Bear. The event showcased the tire maker's 33-, 35- and 37-inch flotation versions of the Roadian MTX Mud Terrain Xtreme that debuted at last year's Specialty Equipment Market Association Show.
Nexen launched the Roadian MTX last fall after a three-plus-year development period in an effort to break into what it deems the "largest-growing" segment of the North American aftermarket.