BARBERTON, Ohio — Automotive aftermarket equipment and products distributor JohnDow Industries Inc. (JDI) has unveiled a branding campaign designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand.
The new campaign includes a revision of the JohnDow website, revamped product branding and the launch of several social media channels.
JDI President Drew Dawson said the goal is to align the firm's branding with a renewed focus on the JohnDow name.
"This new branding strategy is supported with a new website (JohnDow.com) that is the first stop for many of our customers," Mr. Dawson said. "Our new web brand strategy better aligns with our product and catalog branding further driving the success of JohnDow and its customers."
The website has multiple benefits, the company said, including a mobile-responsive design; related parts listings; updated news and events information; and product user manuals. JohnDow.com offers six categories for navigation: Oil drains, fuel handling, TPMS, shop equipment, garage exhaust extraction; and automotive hardware and supplies.
"We had one thing in mind when redesigning our website and that was to maximize the ease of doing business for our customers and their access to information, " Robert Christy, vice president of sales and marketing, said.
"Now visitors to JohnDow.com can access our detailed product information via desktop and mobile platforms as well as enjoy an enhanced overall website user experience."