WAKEFIELD, Mass. — Alliance Tire Americas Inc. (ATA) has hired Allen Lyons as vice president of aftermarket sales, West and Canada, and promoted Seth Walters to vice president of aftermarket sales, East.
The creation of these new positions is designed to support the firm's growth under its “OneATA” sales strategy.
Mr. Lyons joined Alliance after more than a decade at Cummins Inc., where he most recently was director of sales and marketing - fuel systems.
Mr. Walters has held a range of positions during more than seven years with Alliance, including logistics, marketing and sales roles. He has been integral to the launch of ATG's Galaxy SDS solid tire line and was deeply involved in guiding the development of the Galaxy Radial OTR tire program, the company said.
He joined ATA in mid-2010 after a 13-year career with Bridgestone Americas Inc.
“Allen and Seth bring tremendous energy, deep knowledge, and outstanding business and customer skills to our growing business,” ATA President Dhaval Nanavati said.
“Their new roles reflect their contributions to our OneATA sales strategy, which combines the strengths of our Alliance, Galaxy, Primex, and Constellation brands along with our representation of Aeolus truck tires in the U.S.," he said. "In their new positions, Seth and Allen will help us excel in our next phase of growth.”
Mr. Lyons is based in ATA's office and warehouse complex in Houston, while Mr. Walters will continue operating from ATA's southeast sales office in Trussville, Ala.