PALM BEACH GARDENS, Fla. — TBC Corp. has launched a platform, TireAmerica.com, to sell tires directly to consumers online using the company's extensive wholesale and retail assets.
TireAmerica.com operates similarly to other online retail platforms, offering consumers the choice between searching by vehicle type and tire size. TireAmerica's tagline is "Your Tires. Your Way."
Once the customer makes a purchase, he or she is directed to make an appointment at one of the platform's 1,413 installer locations — predominantly TBC Retail (NTB, Merchant's Tire and Tire Kingdom) stores as well as franchised Big O Tires and Midas locations.
Sample searches on the site revealed a few independent dealer locations as well.
TBC offers independents the opportunity to become a "non-exclusive preferred installer" for purchases made on TBC-owned online platform(s).