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June 29, 2018 02:00 AM

Swanson joins Carlstar as sales manager for wheel business

Tire Business Staff
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    Swanson

    FRANKLIN, Tenn. — Carlstar Group L.L.C. has hired Steve Swanson as national sales manager for its styled wheels business with a concentration on its Cragar, Black Rock and Unique brands.

    Mr. Swanson brings more than 35 years of experience in the automotive aftermarket, according to Carlstar, with nearly a decade of active involvement with the Specialty Equipment Market Association (SEMA) serving on both the manufacturers rep council and the SEMA board of directors.

    Laren Harmon, executive vice president of sales at Carlstar, said, "We aim to combine his vast knowledge, experience and expertise, with our iconic wheel brands, such as Cragar, to help further drive growth opportunities for our customers and product solutions for our consumers."

    He most recently was business development sales manager for Mishimoto Automotive, where he drove business growth opportunities with automotive aftermarket and OEM partners.

    Mr. Swanson started his outside sales career at Keystone Wheel in Southern California, now a Carlstar Group Cragar brand.

    Mr. Swanson will focus on improving the customer service experience and growth strategies for the Carlstar Group's styled wheel business, the company said.

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