The digital ecosystem, which ATD said embraces technology and analytics, include:
- radius, a value-added services platform that ATD said is designed to drive traffic, enhance operations and maximize profitability for customers;
- traction, which ATD called "a cutting-edge platform" that delivers tracking and notifications, easy, secure payment options, invoices that reflect real-time order changes and inventory control; and
- new ATD and NTD websites that the wholesale distributor said aligns with its innovation goals and programs.
"This is an exciting time for ATD," Ron Sinclair, president of Tire Pros and senior vice president of retail strategy and partnerships for ATD, said.
"The innovation conference was another step, in which we are using online training to enhance training for our customers, including Tire Pros."
ATD President and CEO Stuart Schuette said the company will continue to be the "North American leader in the replacement tire industry through ground-breaking innovation.
"Nearly two years ago we began a journey of transformation to become the most connected and insightful automotive solutions provider in the industry."
With estimated 2017 sales of $5.2 billion, ATD said the digital business model unveiled at the North American Innovation Summit will be integrated fully into ATD's business by 2020.
"Our team has decades of experience in this industry, but we still have the spirit of a startup as we inspire our industry and guide our customers and partners through this time of extraordinary opportunity," Schuette said.
"We have an unrelenting commitment to our customers and partners to provide the technology and insights they need to drive and thrive into the future."
Mr. Schuette touted ATD's experience, commitment and enthusiasm of its 5,000 associates.
"Passion for leading industry change and delivering an exceptional customer experience are a part of our DNA," he said. "The industry should expect no less from us. We can't wait for tomorrow."