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June 25, 2018 02:00 AM

Bridgestone targets 'sustainability' in business models

European Rubber Journal
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    TOKYO — Bridgestone Corp. is planning to identify and implement new business models, such as "becoming a solutions provider," as part of its drive toward sustainability.

    Bridgestone CEO Masaaki Tsuya, writing in the company's 2017-18 sustainability report, said the move would "create common value for our customers and society."

    The report highlights how the group is aligning its business strategy with its sustainable development goals (SDGs).

    In the report Bridgestone listed some of the progress made during 2017 towards 2020 targets, such as:

    • a 34-percent reduction in water intake per unit vs. 2005;
    • a 37-percent improvement in resource productivity vs. the 2005 baseline; and
    • a 35-percent reduction in CO2 emissions per net sales from operations and products' after-use.

    Additionally, the company said it had achieved a 19-percent reduction in tire–rolling resistance compared with 2005.

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