HUNTERSVILLE, N.C. — The new Tire Pros marketing campaign — which was previewed in February during the marketing group's eighth annual business conference in San Antonio — has kicked off with its simple, straightforward message.
"Hassle Free. Guaranteed."
That's the message that all 725-plus Tire Pros locations will use moving forward.
The campaign, designed to drive traffic to Tire Pros locations, was developed by the American Tire Distributors Inc. (ATD) business unit after extensive consumer research, as well as in collaboration with Tire Pros' Mission-Based Councils (MSB) and National Dealer Councils (NDC).
The multi-channel program is fully customizable for use in dealers' local markets, as well as in regional and national advertising spots.
"This campaign was built by and for our Tire Pros dealers, who we believe are truly the best in the business," said Ron Sinclair, president of Tire Pros and senior vice president of retail strategy and partnerships for ATD.
"These marketing assets will drive consumer traffic and car count to Tire Pros stores. Our franchisees have asked for a multi-faceted campaign with both traditional and online digital components, and the councils delivered."
Tire Pros said it is demonstrating its continued commitment to its franchisees with the unveiling of this marketing campaign that highlights the brand's hassle-free approach to automotive care.