BIG BEAR LAKE, Calif. — Nexen Tire America Inc. is ramping up the scope of its entrée into the mud terrain tire sector, adding 33-, 35- and 37-inch flotation versions of the Roadian MTX Mud Terrain Xtreme that debuted at last year's Specialty Equipment Market Association Show (SEMA).
The addition of 14 flotation sizes complement the product's already expansive SKU portfolio, which now comprises 35 sizes covering 15-, 16-,17-, 18-, 20- and 22-inch rim diameter sizes, ranging from 33X12.50R15 to 33X12.50R22.
Nexen launched the Roadian MTX last fall after a three-plus-year development period in an effort to break into what it deems the "largest-growing" segment of the North American aftermarket.
Among the key attributes that Nexen feels set the tire apart are: 3-ply sidewall protection; "burly" tread lugs for maximum grip, traction and control; optimized tread block positions for reduced on-road noise generation; F load-carrying capacity on all flotation sizes and maximum air pressure of 80 psi for increased towing capacity; and reinforced rubber tread belt for load-bearing durability.
Nexen also considered consumer feedback for this segment and developed the tire with two distinct sidewall designs — referred to as "Beast" and "Machine" with claw and Transformer-like motifs, respectively.
Designed strictly for the North American market, the MTX is the fifth tire in Nexen's Roadian lineup, which also includes the Roadian HP street sport truck all season, Roadian HTX RH5 highway terrain, Roadian AT Pro RA8 all-terrain and Roadian CT8 HL commercial van/light truck tires.