HUNTERSVILLE, N.C. — American Tire Distributors Inc. has hired retail digital veteran Ivy Chin to be its chief digital and technology officer, a newly created position.
Ms. Chin will be responsible for driving ATD's continued digitization and evolving technology operations and will report directly to ATD President and CEO Stuart Schuette.
Ms. Chin and her team will be responsible for developing and activating tools that further ATD's digitization, and she will support ATD as it positions itself "at the forefront of digital technology and disruption in the replacement tire industry," the company said
Mr. Schuette call Ms. Chin a "visionary leader" who "will lead our talented team of information technology associates as we continue on our journey of innovation and transformation to be the intelligent digital distributor. ATD is more than a tire distributor; our strategy focuses on helping our customers thrive in a digital landscape that is constantly evolving."
Ms. Chin most recently was senior vice president, digital at PetSmart Inc. in Phoenix. She returns to the Charlotte, N.C., area, where she previously was senior vice president, e-commerce and omnichannel digital for Belk Inc. for nearly seven years. Prior to that, Ms. Chin spent 14 years in various e-commerce and IT roles at QVC Inc. in West Chester, Pa.
Ms. Chin has a degree in computer science from Drexel University. She was on the board for shop.org and Women in Retail Leadership Circle and is a member of the National Retail Foundation's Digital Council. She has been recognized among Chain Store Age magazine's Top 10 Women in Retail Tech and in Charlotte Business Journal's Women in Business.