NASHVILLE, Tenn. — Bridgestone Americas Inc. has upgraded the support it provides its affiliated retail dealers for showroom design to help them improve the in-store shopping experience they can provide for their customers.
Developed by experts in retail science, Bridgestone's new Retail Showroom Program is designed to help dealers create a more "customer-centric environment," a move that should help dealers grow sales and build customer loyalty, Bridgestone said.
The revised Retail Showroom Program — the program has been around since 2001 — features a suite of new services, including custom design support, advanced technology and showroom components that offer increased in-store branding, Bridgestone said.
"As consumer expectations of retailers across all industries continue to evolve, Bridgestone is committed to providing tire dealers with the programs they need to be successful in a dynamic retail environment," Matt Kolton, senior manager, integrated brand and retail marketing, consumer tire sales division, Bridgestone Americas Tire Operations, said.
"We've leveraged research from other industries and best practices in retail customer experience to develop this new showroom program. Dealers who take advantage of this program will be able to redefine the tire buying experience for their customers."