Bridgestone relaunches Retail Showroom Program for affiliated dealers

NASHVILLE, Tenn. — Bridgestone Americas Inc. has upgraded the support it provides its affiliated retail dealers for showroom design to help them improve the in-store shopping experience they can provide for their customers.

Developed by experts in retail science, Bridgestone's new Retail Showroom Program is designed to help dealers create a more "customer-centric environment," a move that should help dealers grow sales and build customer loyalty, Bridgestone said.

The revised Retail Showroom Program — the program has been around since 2001 — features a suite of new services, including custom design support, advanced technology and showroom components that offer increased in-store branding, Bridgestone said.

"As consumer expectations of retailers across all industries continue to evolve, Bridgestone is committed to providing tire dealers with the programs they need to be successful in a dynamic retail environment," Matt Kolton, senior manager, integrated brand and retail marketing, consumer tire sales division, Bridgestone Americas Tire Operations, said.

"We've leveraged research from other industries and best practices in retail customer experience to develop this new showroom program. Dealers who take advantage of this program will be able to redefine the tire buying experience for their customers."

Components of the program include:

• Small counter pod: Offers flexibility to accommodate screen sharing for a collaborative, side-by-side selling experience that builds trust.

• Mobile wall display: Lower, smaller display design that improves sight lines and offers flexibility to fit a variety of store sizes and layouts.

• Large point-of-sale counter: Freestanding counter with adjustable height appropriate for all store sizes.

• Productivity and hospitality enhancements: A premium hospitality center and productivity bar to encourage customers to stay in-store while their service is being performed.

The program is limited to dealers who are part of the Bridgestone Affiliated Dealers program.

For more information about the Bridgestone Retail Showroom Program, visit bridgestonemarketing.com.