NASHVILLE, Tenn. — Bridgestone Retail Operations (BSRO) has launched its annual Driving Great Futures campaign to support its four-year partnership with Boys & Girls Clubs of America (BGCA).
BSRO has raised more than $4 million to date for BGCA, and is continuing the effort during the month of June throughout its network of more than 2,200 tire and automotive service centers nationwide.
With the funds raised during the campaign, BSRO will provide grants that will help clubs purchase a new van, outfitted with Bridgestone DriveGuard tires, or improve and maintain their existing vehicles. The vehicles help transport members to and from their local club, as well as to off-site activities.
"This year's pledge to donate and maintain Club vans will, in a very tangible way, drive great futures for kids and teens across the country," BSRO President Joe Venezia said. "We are excited to establish this strong connection between our communities and our business, which is focused on the driving safety of our customers and ensuring their vehicles run newer for longer, and are well-maintained."
During the campaign, customers who visit Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works locations will be encouraged to donate to BGCA with the purchase of tire and automotive services.
Credit First National Association (CFNA), a subsidiary of Bridgestone Americas, will contribute 50 cents for every credit card application.
Several key BSRO vendor partners also are supporting the promotion: Shell will contribute 25 cents for every Pennzoil high-mileage or synthetic blend oil change; Interstate Batteries is donating 25 cents for every free battery test performed on customer vehicles; and ITW/QMI will give 25 cents for each fuel system cleaning or Renu 500 fuel additive sold.