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May 21, 2018 02:00 AM

Bridgestone relaunches TireSafety.com for summer safety campaign

Tire Business Staff
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    Bridgestone BATO photo shoot

    NASHVILLE, Tenn. — Bridgestone Americas Inc. has relaunched TireSafety.com, a consumer website dedicated to providing drivers with tire and driving safety information, in conjunction with National Tire Safety Week this week.

    National Tire Safety Week is an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).

    Updated to include new content features and a more dynamic user experience, TireSafety.com provides information and tips to ensure tires are road ready. Information ranges from steps for checking tire pressure and tread depth to how to choose the right tire.

    The site will be updated regularly to offer seasonal tire and driving information, to serve as a year-round resource for the driving public, Bridgestone said.

    Drivers can receive a free tire pressure check and tread assessment at any Bridgestone Retail Operations store, including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and WheelWorks, the company said.

    "Tires are an important vehicle safety feature – they are the only part of a car that touch the road and play a critical role in ensuring drivers can accelerate, stop and turn safely," said Dave Johnson, chief quality officer, Bridgestone Americas.

    "Many drivers don't realize that the safety and performance of their tires are highly dependent on proper care and maintenance. As the number one tire company in the world, we have an important role to play in educating drivers about how tires impact their safety and are committed to providing drivers with hands-on information to make tire maintenance simple."

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