LONDON — As the technology driving the tire and automotive industries continues to change, its effects on retail tire businesses continue to multiply.
Guido Hüffer, general manager retail operations in Germany, Austria and Switzerland (DACH) at Goodyear Dunlop Handelssysteme, will address these changes when he gives a presentation on the service workshop of the future during the Future Tire Conference 2018.
Hosted by European Rubber Journal, a sister publication of Tire Business, Future Tire Conference explores the changing technologies that are impacting the tire industry. Future Tire runs in May 30-31 and will be held in conjunction with the Tire Cologne international trade fair in Cologne, Germany.
Additional information about Future Tire is available at tyre-conferences/futuretire2018.
Q: Please identify one significant development in the tire industry in the last two to three years and explain its importance.
Mr. Hüffer: The most important drivers of tire retail business were and still are the increasing complexity of car technology and further digitalization. The digitalization leads to a changing consumer behavior and to changing consumer needs, which need to be addressed by tire retailers with new products, services and new ways of communication to be successful. Furthermore tire dealers are confronted with increasing complexity in car technologies, which drives the necessity in investing heavily new tools/technologies and also qualification of dealer staff.
What do you see as main obstacles to the development of the tire manufacturing industry in the coming years?