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May 10, 2018 02:00 AM

OK Tire franchisees gain access to Mitchell 1 lines

Tire Business Staff
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    POWAY, Calif. — Under terms of a new agreement with Mitchell Repair Information Co. L.L.C. (Mitchell 1), Canadian retail franchisor OK Tire Stores will offer Mitchell 1's ProDemand auto repair and Manager SE shop management software to its 300-plus franchisees at advantageous pricing.

    In addition, OK Tire facilities that service commercial trucks will have access to Mitchell 1's TruckSeries repair information software suite for all makes of Class 4-8 trucks.

    OK Tire said it considers the Mitchell 1 product "to be a valuable tool for assisting our dealers in improving efficiency, repair accuracy and maximizing repair order value," which ultimately improves their customer's experience and overall satisfaction with the OK Tire brand.

    "We feel the Mitchell suite of products will enhance our program across both the light and heavy-duty segments and consider this to be a valuable addition to our program," the company said.

    ProDemand provides OEM repair, estimating and maintenance information, and real-world industry insights in a single lookup, Mitchell 1 said, thus helping technicians repair vehicles more efficiently. ProDemand's search engine, 1Search Plus, returns information in a user-friendly graphical "card" layout aligned with a technician's workflow.

    The Manager SE shop management system helps mechanical shops streamline workflow from estimate to invoice, Mitchell 1 said. With access to electronic parts catalogs, including tires, an interactive work-in-progress dashboard and more than 180 integrated reports, Manager SE provides a 360-degree view of a shop's operation so operators can manage their business more efficiently and profitably.

    Nick DiVerde, senior marketing director, Mitchell 1, said, "We…look forward to helping add enhanced repair resources and technology" to the OK Tire partners' operations.

    Each OK Tire store is independently owned and operated. Franchisor OK Tire Stores supplies its partners from 11 regional distribution centers across Canada.

    Poway-based Mitchell 1 is celebrating its 100th anniversary this year as a provider of repair information solutions to the motor vehicle industry.

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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