SANTA ANA, Calif. — Nevada Tire Holdings, which operates as Superior Tire & Rubber Co. in the Las Vegas area, has acquired most of the assets of Miracle Tire & Auto Care in Boise, Idaho, and will operate the dealership's four locations as Superior Tire outlets.
The expansion to Idaho is the first of what Nevada Tire expects to be a number of expansions into growing metro markets in the Mountain West, according to Rich Warburton, general manager of the Santa Ana-based holding company.
Nevada Tire identified Boise as a metro area that fit the company's growth profile, Mr. Warburton said. Three of the stores being converted are in Boise proper and one is in Garden City, Idaho, a northern suburb of Boise.
The stores are seven/eight bay operations. Nevada Tire already is looking to open additional stores in the Boise area.
Superior Tire is a predominantly Goodyear-affiliated dealership that also is part of the Goodyear Tires & Service Network, Mr. Warburton said.
Nevada Tire took over the assets of Superior Tire in 2013 after the unexpected death in late 2012 of its former owner, California tire dealer Bruce Scher, and has expanded the business to 13 stores in the Las Vegas metro area with the opening of a pair of greenfield stores in 2017, one in Las Vegas proper and one in Henderson, Nev.
Nevada Tire is owned by a private equity group.
The Superior Tire chain in Las Vegas has a storied history. Mr. Scher took over nine Superior Tire retail stores in Las Vegas in 2009 from Goodyear, which had assumed operation of the 16-store Superior Tire chain earlier that year after Mountain View Tire & Service of Rancho Cucamonga, Calif., had opted out of a management contract deal to operate the stores in partnership with Goodyear.
Goodyear and TBC Corp. co-owned the 16-store chain, so they first had to work out between them what they wanted to do with the dealership. In the end, Goodyear retained nine of the stores and sold them and the Superior Tire business to Mr. Scher for an undisclosed sum. TBC kept seven stores and turned over the leases on those locations to existing Big O Tires Inc. franchisees.
Miracle Tire owner John Mandas could not be reached for comment. His LinkedIn page shows he was president of the business from October 2010.