ITDG adding Zeetex brand to members' product options

MIAMI — Independent Tire Dealers Group L.L.C. (ITDG) has struck a deal with Zafco International to secure the supply of Zafco's Zeetex consumer tire brand for its member companies.

The new partnership expands the potential distribution footprint for the Zeetex brand by more than 650 points of sale, Zafco said, while at the same time providing ITDG members the opportunity to add a "value-driven brand with a strong global presence" to their portfolio.

"Both Zafco International and ITDG share common values of 'growing together,' and offering a superior buying experience and level of service to its customers and members," Zafco International COO Viovanni Arrigone said. "We're hopeful this will be a long and fruitful relationship."

The deal is not exclusive. Existing Zeetex distributors will continue to have access to the brand.

ITDG is a buying group of 100-plus shareholders with points of sale in 44 states.

Dubai-based Zafco sources the Zeetex brand from P.T. Elangperdana Tyre Industry in Indonesia, in which it has an ownership stake.

Zafco has been broadening the scope of the Zeetex brand of late, adding an all-weather line, the ZT 4000 4S, late last year. The portfolio offers more than 160 SKUs in the passenger, performance and light truck segments, Zafco said.