MIAMI — Independent Tire Dealers Group L.L.C. (ITDG) has struck a deal with Zafco International to secure the supply of Zafco's Zeetex consumer tire brand for its member companies.
The new partnership expands the potential distribution footprint for the Zeetex brand by more than 650 points of sale, Zafco said, while at the same time providing ITDG members the opportunity to add a "value-driven brand with a strong global presence" to their portfolio.
"Both Zafco International and ITDG share common values of 'growing together,' and offering a superior buying experience and level of service to its customers and members," Zafco International COO Viovanni Arrigone said. "We're hopeful this will be a long and fruitful relationship."
The deal is not exclusive. Existing Zeetex distributors will continue to have access to the brand.