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April 25, 2018 02:00 AM

Prime Wheel earns FCA supplier of year award

Tire Business Staff
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    DETROIT — FCA US L.L.C. has honored Prime Wheel Corp. as one of its 16 top suppliers for 2017, naming the Gardena, Calif.-based company its "Value Optimization Supplier of the Year."

    Award recipients were determined based on an evaluation of each company's supplier scorecard performance in 2017 — a rating system that evaluates supplier performance in areas such as quality, delivery, cost, warranty and partnership — and input from FCA senior leadership, the car maker said.

    Suppliers nominated themselves for the innovation, sustainability and diversity award categories. The awards ceremony was held April 24 at the MotorCity Casino Hotel in Detroit.

    "These 16 suppliers represent the best qualities of the North American automotive supply base," FCA Chief Purchasing Officer Scott Thiele said.

    "We recognized our partners and thanked them for their collaborative nature, their resiliency in an ever-changing industry and their dedication to innovation."

    Founded in 1989, Prime Wheel has become a leader in the American wheel industry, supplying both the OE and replacement markets with one-piece aluminum wheels.

    Prime Wheel sells under the Prime and Image brand names.

    Prime Wheel also supplies Ford Motor Co., General Motors Co. and Mitsubishi Motors, according to the firm's website.

    FCA US designs, manufactures and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands.

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