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April 23, 2018 02:00 AM

Pirelli to revamp organizational structure

European Rubber Journal
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    MILAN — Pirelli & C. S.p.A. has disclosed plans to establish a new organizational set-up to support its integrated business model that will encompass technology and quality, general management and cyber and innovation functions.

    Pirelli Executive Vice Chairman and CEO Marco Tronchetti Provera will propose the new organization to a board of directors meeting on May 14, Pirelli said.

    As part of the initiative, the tire maker will form a "general management operations" (GMO) unit, to be headed by Andrea Casaluci, currently the firm's executive vice president in charge of original equipment, Europe and the company's "prestige" business unit.

    The proposed GMO unit will aim to increase operational efficiency within Pirelli and covers all regions and organizational units connected with operations' management.

    These include commercial original equipment and replacement; moto/velo and and motorsport; prestige; strategic marketing; and manufacturing, purchasing and supply chain," Pirelli said.

    The structure will also include a technology area unit, consisting of technology and quality and cyber and innovation' functions.

    The technology area will be overseen by Executive Vice President Maurizio Boiocchi, who, "in a spirit of close collaboration," also will report to the general manager.

    Mr. Boiocchi also will continue to head technical and F1 activities, according to Pirelli's statement.

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