BEVERLY HILLS, Calif. — You could feel the love inside the International Ballroom of The Beverly Hilton March 17 as Fairmount Tire & Rubber Inc. celebrated its 60th anniversary with a party for 600 customers, tire dealers, suppliers, partners and friends.
It was, as Fairmount Tire President Brad Saunders described it, a gathering of the Fairmount family of dealers and "a testament of our loyal partnership, our strong relationships."
Relationships, he said, "are at the heart of Fairmount Tire. We consider you an integral part of the Fairmount Tire family," he told the crowd.
While the event's primary purpose was to recognize the milestone and thank everyone for their support over the years, the real star of the evening was his father, Fairmount Tire co-founder Jerry Saunders, who at 75 still has the vigor and enthusiasm of a young man opening his first tire store. The festivities included Mr. Saunders' close friend, singer Johnny Mathis, performing onstage, congratulatory remarks from suppliers Goodyear, Hankook and Kenda, and the presence of TV star, rapper and actor LL Cool J in the audience.
Yes, it was a tire- and star-studded affair.