REYNOLDSBURG, Ohio — American Kenda Rubber Co. is expanding its North American automotive business team with the addition of a marketing manager and inside sales/customer service representative.
Hayley Milne is joining Kenda as marketing manager, moving to the U.S. subsidiary of Taiwan's Kenda Rubber Industrial Co. Ltd., from Cement Marketing, a Columbus, Ohio-based digital advertising and marketing agency.
She brings an extensive agency background, including expertise in marketing, digital and brand development, to her new position, Kenda said. She will lead the firm's strategic marketing efforts to revitalize and grow the brand among customers, distributor and dealers.
"I was drawn to Kenda by the high quality of the products and brand, as well as the major potential for growth within the automotive division," she said. "I am excited to be a part of Kenda during this exciting time."