Kenda expands automotive business team

REYNOLDSBURG, Ohio — American Kenda Rubber Co. is expanding its North American automotive business team with the addition of a marketing manager and inside sales/customer service representative.

Hayley Milne is joining Kenda as marketing manager, moving to the U.S. subsidiary of Taiwan's Kenda Rubber Industrial Co. Ltd., from Cement Marketing, a Columbus, Ohio-based digital advertising and marketing agency.

She brings an extensive agency background, including expertise in marketing, digital and brand development, to her new position, Kenda said. She will lead the firm's strategic marketing efforts to revitalize and grow the brand among customers, distributor and dealers.

"I was drawn to Kenda by the high quality of the products and brand, as well as the major potential for growth within the automotive division," she said. "I am excited to be a part of Kenda during this exciting time."

Jin Daniels joins Kenda in an inside sales/customer service role, bringing experience in logistics, customer management and safety to her new position.

"With our new Vietnam plant beginning to ship products to North America, we are pleased to add Jin to our team to help with our increasing customer demand for the Kenda products," Kenda Vice President Brandon Stotsenburg said.

"We are excited to be growing with team members sharing the goal to accelerate Kenda's strong sales and brand awareness in the (passenger and light truck) segment with premium performance at a value price," he added.

Yuanlin, Taiwan-based Kenda is among the 25 largest tire makers worldwide, with 2016 sales of $1.03 billion.