COSTA MESA, Calif. — Overall customer satisfaction with original equipment tires has improved significantly since 2015, according to the 2018 J.D. Power U.S. Original Equipment Tire Customer Satisfaction Study.
The big news in 2018 is that run-flat tires have largely closed the satisfaction gap with conventional tires, J.D. Power said March 22 when it unveiled the results of this year's study.
"The rise in satisfaction helps tire manufacturers' efforts to meet the demands of OEMs while simultaneously improving the customer experience," Brent Gruber, senior director of automotive quality practice at J.D. Power, said.
Michelin was the brand winner in overall satisfaction in all four study categories, according to J.D. Power — luxury, passenger car, performance sport and truck/utility.
The Customer Satisfaction Study is based on responses from 30,477 owners of 2016 and 2017 model year vehicles that were recorded in October-December 2017. Respondents were asked to rate their satisfaction with their tires based on four criteria, in order of importance: tire wear, tire ride, tire appearance and tire traction/handling.
The increase in consumer satisfaction is uniform, in that it has improved fairly equally across the board in every area, according to Mr. Gruber.
Increased consumer satisfaction with run-flats is good news for both tire and vehicle manufacturers, Mr. Gruber said. Vehicle manufacturers in particular are counting on run-flats to replace spare tires, thus reducing vehicle weight and improving fuel efficiency, he said.