Something seems amiss. A survey commissioned by Michelin North America Inc. revealed that three out of five U.S. drivers who live in Snow Belt states have lost control of their vehicles while driving in winter weather.
Another survey, done by Allstate, found only 26 percent of U.S. drivers feel confident in their winter driving abilities. That means that three-fourths of the drivers you encounter during winter don't feel good about operating a vehicle on snow and ice.
It would seem that most drivers would go to any means in order to get better traction and handling during difficult conditions.
That hardly seems to be the case.
The Michelin survey revealed that most Americans do not use winter tires. Instead, they believe all-season tires and four-wheel/all-wheel drive is good enough for driving in inclement weather.
Statistics back that up. Data analytics firm GfK Group reported that winter tire sales fell 26.6 percent in 2017 from 2016.
With the time around the corner for dealers to order winter tires for next season, perhaps this is a good time, too, to begin thinking about how to begin to change a consumer's mind.
Of course, the elephant in the room is cost. Unless a consumer is driving in a region where it snows routinely, why would he or she want to pay for something used only a few months?
But at what price do consumers sacrifice safety, not only for them and their passengers, but also for others on the road?