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March 20, 2018 02:00 AM

Falken gains OE fitment on Mitsubishi CUV

Tire Business Staff
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    Sumitomo Rubber North America Inc. photo
    Sincera SN250 A/S

    RANCHO CUCAMONGA, Calif. — Mitsubishi Motors Corp. has selected the Falken Sincera SN250A All-Season as an OE fitment on one trim level of its 2018 Eclipse Cross, marking Sumitomo Rubber Industries Ltd.'s first OE contract with Mitsubishi.  

    The Eclipse Cross is a five-passenger, four-door, all-wheel-drive hatchback SUV powered by a 1.5-liter, 4-cyliner direct-injection turbo offering 152 hp that's new in the Mitsubishi lineup in 2018.

    The Falken fitment, size P215/70R16, is standard on the Eclipse Cross' ES trim level. The other trim levels, LE, SE and SEL, are fitted with Bridgestones OE, in size P225/55R18.

    SRI describes the Sincera as having a symmetric, ribbed tread pattern designed to create stiffer grooves that support each other for even wear.

    “This is both an important new category for Falken Tires — the crossover vehicle — and a critical partnership with Mitsubishi Motors,” David Colletti, vice president, OE, Sumitomo Rubber North America Inc.  

     The tire also incorporates increased amounts of silica in the tread compound, Mr. Colletti said, providing a pliable tread at low temperatures that offers grip in wet and snowy conditions.

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